Women in Leadership Advisory Member |
Christie Genochio
Active Term: 03/2023 - 03/2024
Areas of Expertise
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Senior Product Marketing ManagerOutplayChristie has spent 18 years working with some of the largest brands and franchises in the world across the film/entertainment, sports, and video game industries. She started her career in Corporate Communications at The Walt Disney Company, transitioned to Marketing & Sales for adidas, then returned to her film/TV roots by joining advertising agencies based in Hollywood in London, where she managed and developed 360 marketing campaigns for clients including Warner Bros, Disney, Sony, Universal, and Amazon Originals. In 2019 she joined Jam City to lead product marketing for their portfolio of Disney-licensed mobile games, combining her love of tech and video games with her expertise in franchise and brand marketing.
After a decade in Los Angeles, she moved to a cottage in the Welsh countryside in 2022. At the start of 2023 she transitioned into a new role as Senior Product Marketing Manager and head of organic performance for Outplay Entertainment, the largest independent mobile game studio in the United Kingdom. Notably, before she really began her career Christie spent two years in Teach for America, teaching high school English in Baltimore City while earning her MA at The Johns Hopkins University. The time she spent in the TFA Baltimore Corps was unequivocally the most formative experience of her life. Every role she has adopted since has been informed and shaped by her students and the lessons she learned as an educator; she is a stronger woman and a more effective leader today for having had the privilege of being their teacher. |