Women in Leadership Advisory Member |
Leslie Gibbs
Active Term: 03/2023 - 03/2024
Areas of Expertise
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Managing PartnerStrategic Branding MattersI am a career marketer. I believe that marketing is a strategic process that begins with discipline and strategic insight. It is not industry specific. It is a process that can be reapplied over and over again across a broad range of industries.
I am passionate about using consumer insights and real numbers to drive P&L growth and lead decision making. I started my career with a strong brand management foundation at Procter & Gamble and LensCrafters. I have earned an M.B.A from Kellogg and I have spent my last decade in the C-Suite, working directly for CEOs and speaking directly to boards. I now am the Managing Director for Strategic Branding Matters. I specialize in driving stakeholder value in through a strong insight-driven strategy. Many of my clients are in health care and technology industries. StrategicBrandingMatters.com |